University Cohort

University Team 01

Phase 5 · Campaign Expansion & Refinement (Week 16)

Refining campaign

The Campaign

Campaign Title

Stories That Save Lives

Campaign Summary

This campaign is an integrated system that combines interactive radio drama, survivor stories, and community discussions with structured screening navigation and clinical-capacity coordination. It recognizes that awareness alone does not save lives and focuses on guiding women through the entire journey to treatment. A key feature is its Circuit Breaker architecture, which throttles media outreach when clinical capacity utilization is under strain to protect clinic stability. It also proposes alternative pathways, such as a roving ultrasound task force and pre-paid transport vouchers, to address logistical and financial bottlenecks.

Public-Health Challenge

Rwanda faces high rates of late-stage breast-cancer diagnosis, driven in part by emotional and behavioral barriers such as fear, stigma, and fatalism.

Systems Insight

The team identified a Success Trap: effective demand generation can overwhelm limited clinical capacity. Their Circuit Breaker architecture adjusts media outreach based on clinic-utilization thresholds.

Audience & Community Context

The campaign targets rural women and their families through high-trust, culturally grounded channels such as interactive radio drama, survivor storytelling, and community discussion.

Campaign Status

In development — expanding and refining the initial pitch.