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Campaigns

Ten Teams. Ten Emerging Campaign Concepts.

Ten teams are translating systems thinking into public-health campaign concepts. These previews represent active work in development, shaped through research, collaboration, community context, and iterative refinement.

University Cohort

Concepts in development — currently expanding and refining the initial pitch.

Campaign artwork for Stories That Save Lives, University Team 01
University Team 01

Stories That Save Lives

An integrated approach connecting survivor storytelling, community dialogue, screening navigation, and capacity-aware outreach.

Concept in developmentView team
Campaign artwork for TUBWIRANE (Let's Talk to Each Other), University Team 02
University Team 02

TUBWIRANE (Let's Talk to Each Other)

A community-led storytelling and Community Health Worker model designed for oral-primary access.

Concept in developmentView team
Campaign artwork for The Umuganda Grandmother Network, University Team 03
University Team 03

The Umuganda Grandmother Network

A community-trust approach built through existing local gatherings and trusted female leadership.

Concept in developmentView team
Campaign artwork for INTWARI Z'UBUZIMA, University Team 04
University Team 04

INTWARI Z'UBUZIMA

A breast-health engagement model integrated into existing family and community meeting structures.

Concept in developmentView team
Campaign artwork for Pink Bridges Rwanda, University Team 05
University Team 05

Pink Bridges Rwanda

An intergenerational referral and support ecosystem built around accompaniment and trust.

Concept in developmentView team

Secondary School Cohort

Concepts in development — work resumes when the cohort returns from school break.

Campaign artwork for MAMA CARE RWANDA, Secondary Team 01
Secondary Team 01

MAMA CARE RWANDA

A community-driven model using home visits, local education, trusted messengers, and reminder systems.

Concept in developmentView team
Campaign artwork for Rengera Ubuzima Bwa Hazaza, Secondary Team 02
Secondary Team 02

Rengera Ubuzima Bwa Hazaza

A church-community strategy focused on reducing fear, stigma, and treatment delays.

Concept in developmentView team
Campaign artwork for Ishema Ryanjye (My Pride), Secondary Team 03
Secondary Team 03

Ishema Ryanjye (My Pride)

A campaign repositioning health-seeking as pride, prevention, and community strength.

Concept in developmentView team
Campaign artwork for Twisuzume Kare (Let's Check Early), Secondary Team 04
Secondary Team 04

Twisuzume Kare (Let's Check Early)

A family-centered campaign encouraging earlier checks and supportive health decisions.

Concept in developmentView team
Campaign artwork for Tubungabunge Ubuzima, Secondary Team 05
Secondary Team 05

Tubungabunge Ubuzima

A community-routine approach that integrates breast-health awareness and referral support into Umuganda.

Concept in developmentView team

Every concept begins with a system, not a slogan

These previews are under refinement. Each team page carries the full campaign summary, the public-health challenge, the systems insight behind it, and the community context it is designed for.

Meet the Teams Systems Thinking