University Team 05
Phase 5 · Campaign Expansion & Refinement (Week 16)
The Campaign
Campaign Title
Pink Bridges Rwanda
Campaign Summary
This campaign is a community-led referral and support ecosystem focused on intergenerational partnership, including a Grandmother–Granddaughter Health Partnership. It positions youth as Pink Bridge Champions: community connectors who provide personal accompaniment and support to older women through the screening journey. The model uses a Survivor Voices Network to build trust through lived experience and recognizes that community behavior change takes time.
Public-Health Challenge
Information alone does not reliably lead to action when trust and personal support are missing.
Systems Insight
The Pink Bridge Pathway recognizes that trust and behavior change develop over time and need sustained community reinforcement.
Audience & Community Context
The campaign creates intergenerational partnerships in which youth provide accompaniment and support to older women, helping bridge generational trust barriers.
Campaign Status
In development — expanding and refining the initial pitch.
Interdisciplinary Roster
Six disciplines, one team.
Diane Manzi Kirenga
Legal
Isubiza Armand
Technology
Benadamu Marie Esther
Public Relations
Iragena Octave
Marketing
Igihozo Ange Ella Fleurisse
Health
Gitaramo Mihigo Joseph
Creative
Student Reflection
“A reflection from this team will appear here as the journey continues.”